02 / Case study
Visual Identity / 2026
Donna Maria
Project of Visual Identity developed for the artisanal accessories company for hair: Donna Maria!
Case index
01 — 04
- Discipline
- Visual Identity
- Year
- 2026
- Status
- Completed
- Visual records
- 06
Technologies
Donna Maria Atelier is a company specializing in handmade accessories for hair, founded with a lot of love and dedication by Jenifer, a passionate mother. The inspiration for the atelier came from a special moment when Jenifer, enchanted by seeing a pregnant woman making bows for her daughter, decided to create bows for her own daughter, Cecília. With only three months of life, Cecília affectionately nicknamed "Mariazinha" or "Dona Maria," was the motivation for Jenifer to transform her hobby into a source of income.
Each detail was thought out to convey that affection. From the symbol, a butterfly made of bows from the initials "D" and "M," to the colors, which was composed of tones that convey delicacy, affection, elegance, and tranquility.
The project can be viewed through the link: https://www.behance.net/gallery/203572239/Donna-Maria-Identidade-Visual
04 / Visual evidence
06 ITEMS
The work, in context.
Screens, motion and supporting artifacts that show how the system behaves beyond a static cover.
Selected work / archive
END / CASE
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